It's a Sneaker Thing

There's nothing unique or news worthy about a rapper endorsing a brand of sneakers these days--even underground recluse MF Doom has a signature Nike Dunk shoe. But back in the early '80s a rap trio from Hollis, Queens gave the corporate sportswear world a wake-up call by voluntarily endorsing Adidas's Superstar shoes, worn without laces--a move which led to them soon nabbing an official endorsement deal with the brand. They formalized their footwear preference in rhyme with 1986's now universal anthem "My Adidas," during which Run and DMC ram home their appreciation of the three stripes by name-checking the brand over twenty times.


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