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Brand Puma x Model Fenty x
Puma Fenty Cleated Creeper

Fenty PUMA BY RIHANNA

Spring Summer 17

Rihanna returns as PUMA Creative Director for her second season. In her Spring Summer 17 collection, sexy is powerful, expressive, and opulent. She merges sport silhouettes with the romance and grandeur of 18th century France. Sneakers, track suits, and boxing robes are reimagined, exaggerated, and elevated with luxurious fabrics and unexpected trims: intricate lace, fine pleating, playful bows, PUMA Cats, and piercing zip pullers. The unisex styles feature a soft, neutral color palette juxtaposed with Rihanna’s irresistible “je ne sais quoi". For those who get their hands on it: may your boldest self reign.