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You are now part of the coolest gang on the internet: the readers of Foot Locker EU's blog.
Get the inside track - hear about our upcoming releases, collaborations, and events before anyone else.
Be ahead of the game and satisfy your cravings for all things sneaker. All you need to do is scroll.

Converse x Tyler, The Creator

Several years ago, Tyler, The Creator had a vision to launch a line of sneakers to go with his Golf brand. He named them “Golf Le Fleur*.” Converse and Tyler spoke about joining forces . . . everyone thought it was a good idea. From there the Golf Le Fleur* Collection was born.

The partnership is bringing you a whole new range of products in the on-going relationship called the Golf Le Fleur* Collection, available from the 18th of January in the following stores:

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Meet the Nike Air VaporMax Plus

Combining the best of both worlds - the classic Nike Air Max Plus silhouette from 1998 and the new Nike Air VaporMax - Nike has created a modern design which is bound to dominate sneaker trends for 2018.

This intriguing hybrid is called Nike Air VaporMax Plus, and fuses Air Max Plus aesthetics with VaporMax features, like the full-length Air sole unit.

The result is bold, sleek and contemporary, a sophisticated look which is further emphasized by the minimalist “Triple Black” colour scheme marking its debut.

Scheduled for release on January 25th, the shoe will be available both online and in store.

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Puma Jamming

NRGY beads at their rawest, most pure state. Ultimate cushioning that moves with you. Prepare for a longer, smoother ride like no other. #Jamming drops tomorrow, on the 9th of November.

Introducing Jamming. Shake up the ground you walk on.
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Introducing Umbro

Umbro is the original Manchester-based football brand that invented sportswear and sports tailoring. Established in 1920 by brothers Harold and Wallace Humphreys, the company soon began trading as "Umbro", taking the "UM" from Humphreys and the "BRO" from Brothers.

Today, the company combines its sports tailoring heritage with modern football culture to create groundbreaking and iconic football apparel, footwear and equipment that blends performance and style.

Umbro is now available in Foot Locker stores and online. Take a look at the trendy retro pieces in their collection and you'll be swept away by football nostalgia!

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Meet the adidas I-5923

The latest chapter in adidas Originals’ Iniki story has arrived: meet the i-5923.

Previously known as Iniki, the shoe takes its name from the adidas archive article numbering system and has a clean, contemporary design with a decidedly '70s vibe. It is made for those who love vintage culture and Originals heritage pieces, but also want something modern.

Rediscover the I-5923 in our online collection and in store!

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Introducing Kappa

Here at Foot Locker, we are always cooking up new things for you. This time, we are introducing a new apparel brand: Kappa.

The Italian brand, founded in 1978, is well known worldwide for its quality sportswear and its many athletic sponsorships.

For a brand with such a history, their collection is surprisingly fresh and forward-looking. Monochromes, clean lines, clever logo repetitions, and a powerful use of statement colours - red, black, and white - make these modern pieces stand out on their own. Creating a cool outfit is a no-brainer with Kappa!

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Christmas Delivery

Christmas is almost here! Have you already bought your presents? Did you remember to buy something for yourself as well?

Wether you already did your shopping, or still need to do some last-minute gifting, Foot Locker comes to the rescue. You still have time until today, at 7:00 pm CET (6:00 pm UK time) to get your order in time for Christmas. (Unfortunately time's up for our friends in Spain, Denmark, Norway, and Sweden.)

Don't miss this chance to add another present under the Christmas tree. Yes, even if it's from you to you.

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adidas Prophere

We are excited to announce the launch of adidas Originals' new footwear silhouette: Prophere. Inspired by adidas archive silhouettes of the 90s and by the bold style of those at the periphery of the mainstream, this is a style designed to challenge the norm. The result is an uninhibited design aesthetic made to disrupt the expected.

Featured within the campaign and helping to express the nature of the Prophere silhouette are creatives from the emerging European music scene: Ghali (Italy), Sch (France), and Mist & Steel Banglez (UK). It was their perspective and originality that inspired the uncompromising style of the Prophere.

The Prophere will be available online and in stores from December 15th.

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adidas + KANYE WEST confirm the YEEZY BOOST 350 V2 line up for the remainder of 2017. The YEEZY BOOST 350 V2 Blue Tint / Grey Three / High Resolution Red will release on December 16.

The YEEZY BOOST 350 V2 features a Primeknit upper with ‘SPLY-350’ mark, distinct center stitching, and a heel tab. The midsole utilizes adidas’ innovative BOOST™ technology.

Sneakerheads should be aware that this drop will only be available in-store. 

Please continue reading for full details.

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Cyber Monday

After Black Friday, comes Cyber Monday. The only Monday we really look forward to!

Lots of surprises, offers, and awesome product are waiting for you online.

Whether you are shopping for sneakers, apparel, or accessories, you won’t be disappointed. Be quick to browse our collections and grab some of our hot deals!

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Puma Basket Heart Metallics

Show your love match with the new Puma Basket Heart Metallic. Sporty and sassy, it's the perfect combination of fashion and comfort, so both you and your mini-me can go out in style.

Dress them down with some denim, or glam them up with a skirt and some pastel shades for a girly touch. Either way, you can't go wrong.

Worn by style-savvy celebrities all over the world, the Puma Basket Heart are the shoes that look good at all ages!
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Black Friday

Friday is always our favourite day of the week. But when it’s Black Friday, the excitement is sky-high!

Don’t miss out on this chance to shop hot products and take advantage of cool deals. Here at Foot Locker, we have a lot of goodies in store for you!

Browse our collection online, or visit us in store. The Black Friday fever has started!

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BAIT x Astro Boy x Diadora Intrepid and B.Elite

BAIT and Astro Boy get together for a global release of their collaborative project featuring the iconic Diadora Intrepid and B.Elite.

The Intrepid is inspired by Astro Boy's key colors, highlighted with a combination of premium leather and wolverine silk suede. Astro Boy is embroidered on the heel while the original Tetsuwan Atom Logo co-brands the tongue. An all iced outsole reveals more Astro Boy artwork on the shoe. The B.Elite is an all-white, premium leather design, featuring different Astro Boy embroideries, flying across the lateral on each side. The Heel and tongue are debossed with the original Tetsuwan Atom logo alongside co-branding with BAIT and Diadora. Both pairs include an Astro Boy manga insole and an exclusive keychain. Each box also features the Astro Boy manga with "blue print" tissue of his mechanics.

The BAIT x Astro Boy collaboration also features Diadora's classic track jacket.

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adidas + KANYE WEST confirm the YEEZY BOOST 350 V2  Grey / Bold Orange / Solid Grey will be available on 25th November 2017, featuring a Primeknit upper with ‘SPLY-350’ mark, distinct center stitching, and a heel tab. The midsole utilizes adidas’ innovative BOOST™ technology.

Sneakerheads should be aware that this drop will only be available in-store.

Foot Locker reserves the rights to suspend this initiative at any moment in case it will not be able to guarantee adequate Health and Safety conditions during such initiative or if the event will disturb the activity of the stores. 

IMPORTANT: there will be different mechanics for different stores. Please continue reading for full details relevant to your local store.

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Week of Greatness


Every year, Foot Locker celebrates the Week of Greatness with top athletes and artists. But this year, we're doing something different. Instead of starring in our commercials, Foot Locker is empowering these players and celebrities to make a real difference in the real world with their own Acts of Greatness through the action-oriented platform - #GreatnessDoesGood.

With all the sneakers we collect we help the charity organization They help people around the globe in need by providing them shoes. Since they have begun in 2006, they have distributed over 30 million pairs of shoes in 127 countries.

You can get involved by sharing your own Acts of Greatness by tagging #GreatnessDoesGood and donating new and gently-worn shoes in Foot locker stores around the world, beginning Nov. 18 through Nov. 26, 2017. So this Week, grab some kicks and follow in the footsteps of the great ones by doing your own Acts of Greatness at home. Because whether you're a fan or a star, being great is about doing good. #GreatnessDoesGood Stay tuned throughout the week for updates on Acts of Greatness!

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Foot Locker Week of Greatness 2017

If there’s one thing you need to know about Foot Locker it is that, at this time of year, when November rolls in, we bring the heat back with the “Week of Greatness”. Each year Foot Locker delivers the heat right when you need it the most, warming you up through the winter months ahead.

Things get going for Thanksgiving and the celebration ends on Black Friday, a day etched into the brains of sneakerheads the world over. Something big always drops on this day and the Week of Greatness 2017 continues that tradition.

2017’s Week of Greatness is Foot Lockers greatest one so far featuring fresh collections, brand new styles and some exclusive make ups from all the major brands with Nike, adidas, and Puma all featuring prominently.

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PUMA x XO Collection

The Weeknd and PUMA announce the last installment of his debut Autumn-Winter ’17 collection with the Global Sports Brand. This third and final drop features sports-inspired pieces with a contemporary street look and feel, oversized silhouettes, Tibetan-inspired military details, rich embroidery and cut and sew details.

The collection brings new meaning to street luxe with masterfully constructed apparel pieces using the most premium materials. The highlight of the collection is the PUMA x XO Parallel, a mid-cut sneaker boot that’s fully decked out in luxurious Italian nubuck leather upper.

The third drop of the PUMA x XO Collection arrives instores on November 11th. Available on, PUMA stores and select sneaker and fashion retailers worldwide.

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Dua Lipa for Foot Locker

Dua Lipa’s collaboration with Foot Locker is back once again with an exciting new campaign for this Autumn / Winter season.

Fresh from her European tour, the singer-songwriter is featured in the latest sneaker and apparel trends for Autumn ‘17. The collection features a selection of Dua’s favourite standout styles including the Puma Tsugi Embroidery, the adidas Superstar Fur, the Vans SK8-Hi Sherpa, the Vans Old Skool Platform Sherpa, and the Nike TN in a pastel pink and vintage green colourway.

Further additions to the collection include the triple white Reebok Freestyle Bow, the Puma Platform Kiss and Puma Basket Heart.

All of these styles will be exclusive to Foot Locker in Europe.

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Puma Jamming

NRGY beads at their rawest, most pure state. Ultimate cushioning that moves with you. Prepare for a longer, smoother ride like no other. #Jamming drops tomorrow, on the 9th of November.

Introducing Jamming. Shake up the ground you walk on.
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